Ellen’s First Boomerang

I always discover new trends,
and I wanna share them with you. And I like to, what I do,
I keep my finger on the pulse and my ear on the ground and then my hand
on a glass of buttery chardonnay.>>[APPLAUSE]
>>This week, Instagram launched a new
app called Boomerang. And if you think that it’s an app
that allows you throw your phone and have it miraculously boomerang
back to you, you are wrong.>>[LAUGH]
>>And I learned that the hard way.>>[LAUGH]
>>Boomerang is an app that lets you record and
post videos that are only one second long. It actually takes longer to
explain it than to watch it. I’ll give you an example of one second. That was it.
>>[LAUGH]>>That was another.>>[LAUGH]
>>And another. We could have watched
three videos in that time.>>[LAUGH]
>>I don’t know if it’s our attention span or if we’re just in a hurry, but our time
limits are getting shorter and shorter. When I was young, when I was growing up,
we would play a game, seven minutes in heaven. Did you all play that? Do you remember that game? Yeah, one second in heaven is not
as much fun, I’ll tell you that.>>[LAUGH]
>>Before Boomerang, there were Vines, and those are six seconds long. They’re videos that you post. Apparently, they were taking
too much of our time. Here’s a Vine that I posted recently. Hey, do you know any jokes, Oliver?>>[LAUGH]
>>[LAUGH]>>So, cute. He’s adorable, the baby.>>[APPLAUSE]
>>I call that, Andy’s baby almost ruined my Ed by
Ellen sweater, is what I call that.>>[LAUGH]
>>I wanted to see what I could do with Boomerang video for
one second, so this is what I made. Take a look.>>[APPLAUSE]>>So it was one second. You want to see it again? We’ll see it again.>>[APPLAUSE]
>>It was great.>>[APPLAUSE]
>>See, it’s one second, but what you can do is, you can put on a loop, and just
watch it over and over again, like this. [MUSIC]>>All right, that’s how they get you. It’s a one-second video, and
you can just watch it 100 times. So.
>>[LAUGH]>>What is your name, sir?>>Brandon.>>Brandon, you are the star of
the first Boomerang video that I made. Congratulations.>>[APPLAUSE]
>>Thank you. Thank you.>>[APPLAUSE]
>>If you think about it, our whole life is made up of miraculous
seconds and every second counts. And I’m gonna string some seconds together
right now and fill it with a dance.

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